LibGuides: • Guide for MAD: ST news & other industry news (2024)

IMDA has been advancing Virtual Production (VP) applications in Singapore’s media industry since 2023. There have been 28 VP content projects & 650 media professionals trained.
There were 24,960 media professionals employed across the economy in 2023, reflecting a compound annual growth rate of 7% since 2018.
The refreshed Skills Framework identifies 195 job roles across 9 tracks, with 230 technical skills & competencies in existing and emerging skills.
IMDA will partner 7 media companies to offer over 70 apprenticeship.

The Marketer's Toolkit identifies 5 trends that will disrupt existing global marketing practices

Singapore Digital Economy Report (SGDE 2024)
by Infocomm Media Development Authority (IMDA), Oct 2024

In 2023, Singapore’s digital economy contributed to 17.7% of GPD ($113 billion), approx. $1 out of every $6 in the economy. It's growing at a compound annual growth rate of 11.2% from 2018 to 2023. Its impact is prevalent in both I&C and non-I&C sectors, underscoring the broad-based influence of digital technologies.

▪ Singapore’s digital economy maintains momentum
▪ Enterprise digitalisation is deepening among SMEs
▪ Adoption of AI on the rise, especially among larger enterprises
▪ Tech jobs continue to grow and pay well
▪ Digital innovation grows steadily

IMDA: Annual Report and Singapore Digital Economy Report 2024, 29 Oct
IMDA: Singapore’s Digital Economy remains robust, 29 Oct
BT: Singapore digital economy shrank 2.3% in 2023; efforts to help SMEs adopt generative AI under way: IMDA, 30 Oct
ST: Singapore’s digital economy made up 17.7% of GDP in 2023, 30 Oct

•Worldwide games industry is worth $183.9bn annually, around 3.4 billion people globally play video games.

•Enthusiasm around in-game ads peaked during the pandemic; share of advertisers planning to increase spend on gaming has fallen by 20% since 2021.

•Mobile game app ad inventory is dominated by performance-driven endemic gaming advertisers; big brands mostly use in-game ads to drive mid- and upper-funnel goals.

•One metric where in-game ads compare favourably is attention; data shows game environments generate higher viewability and attention rates, at a more efficient cost.

WARC Media 100

Job Vacancies 2023 by MOM

10 Learning & Development (L&D) focus areas for 2024:

♦ Align learning programs to business goals   ♦ Upskill employees
♦ Create a culture of learning   ♦ Help employees develop their careers
♦ Improve employee retention ♦ Support employees through organizational change
♦ Improve learner engagement   ♦  Measure the success of learning programs
♦ Ensure diversity, equity & inclusion ♦ Promote employee well-being

This 45-page report The Future of Media 2024 highlights trends in media planning, advertising investments and the media ecosystem.

The 45-page report The health of creativity 2024 looks at the correlation between creativity and effectiveness, the characteristics of the best of the best advertising campaigns highly awarded for creativity and effectiveness, and creative conversion by sector, brand and agency network.