SP Library & FabLab's Blog

Google Asia Pacific Pte Ltd: YouTube brandcast 2023. YouTube showcased its effectiveness to advertisers in India with a creative platform that culminated in a B2B event, Brandcast, timed to coincide with the festival season. 

WARC Creative brand profile for KFC, showing its performance in the WARC Rankings and benchmarked against WARC’s suite of creative effectiveness frameworks.

Global Ad Trends: Social media reaches new peaks summarises the latest research from WARC Media, with a focus on social media.

How Coach is using “expressive” luxury to connect with Gen Z. Coach, the US luxury brand, is tapping into the desire for self-expression as it aims to boost engagement with Gen Z consumers.

World market for apparel and footwear. An overview of the state of the global apparel and footwear industry, leading companies and brands, and the top consumer trends shaping the industry from Euromonitor.