[E-Book] Delivering Effective Virtual Presentations by K. Virginia Hemby-GrubbDelivering Effective Virtual Presentations provides the reader with clear guidelines for creating and delivering webinars, e-meetings, and virtual presentations, including checklists and examples. In an era where technology and the skills required to navigate its use are deemed innate, people can experience some difficulty in transferring face-to-face skills to the virtual environment when they have not received any training or instruction in that regard. In many cases, books designed to assist in the learning process can be lengthy and cumbersome, rather than the clear, concise, complete, and correct format appreciated by readers. Delivering Effective Virtual Presentations provides the reader with clear guidelines for creating and delivering webinars, e-meetings, and virtual presentations, including checklists and examples. The concise content of this book will help fill the gap between existing knowledge, skills, and abilities for delivering effective presentations and those necessary for doing so in the virtual environment. This book is a user-friendly guide to prepare college students, employees, supervisors, managers, and executives, to be highly effective virtual presenters.
ISBN: 9781631579677
Publication Date: 2019
[E-Book] Working with Millennials by Marc RobertsonThis book directly addresses the issues and problems that leaders face in today's business environment--and provides tangible and usable techniques to overcome these challenges. Millennial-generation managers and employees--those ages 18-35--have transformed business in America. More than any previous generation, they don't conform to the traditional ways of doing things. Rather than passively taking orders, Millennials thirst for engagement, expect to be part of a team, and need to be engaged in meaningful tasks. And they aren't as devoted to the corporation as much as they are to the product or service that's provided. This book guides readers--people in management positions or in any corporate setting--in embracing these key differences and nurturing their abilities to listen and empathize with coworkers, supervisors, and employees. Readers will also learn the best ways to encourage and motivate this unique generation in a way that is familiar to them and still serves to push them to work hard, improve, and grow. The book demonstrates how to lead and manage Millennials, explains how to motivate them, and describes how to help them develop professionally. It gives managers the tools and techniques to satisfy Millennials' need to advance rapidly in their careers--and explains how to become a supporter of this desire instead of appearing to stand in their way. Turning the traditional notion of business management on its head, it shows that taking a caring and humanistic approach to employees, coworkers, and colleagues leads to increased productivity, efficiency, and profitability. These same techniques that foster open communication and trust will help companies to create office cultures that encourage people to be self-motivated and minimize worker turnover. Offers information that benefits both managers of Millennial employees and Millennials themselves Provides proven techniques for overcoming the issues confronting managers and leaders--strategies that have worked successfully in the real world Presents case studies that document specific management and leadership issues or show how techniques or skills were applied to resolve the situation Teaches humanistic leadership and the benefit of valuing people Trains new managers on the leadership skills needed to instill the confidence that will enable them to immediately earn the trust and respect of their teams
ISBN: 9781440844126
Publication Date: 2016
Smarter faster better : the secrets of being productive in life and business by Duhigg, Charles."In the international bestseller The Power of Habit, Pulitzer Prize-winning journalist Charles Duhigg explained why we do what we do. In Smarter Faster Better, he applies the same relentless curiosity, rigorous reporting and rich storytelling to explain how we can get betterat the things we do. The result is a groundbreaking exploration of the science of productivity. A group of data scientists at Google embark on a four-year study of how the best teams function, and find that how a group interacts is much more important than who is in the group. A Marine Corps general, faced with low morale among recruits, reimagines boot camp u and discovers that instilling a bias toward action' can turn even the most directionless teenagers into self-motivating achievers. The filmmakers behind Disney's Frozen are on the brink of catastrophe u until they shake up their team in just the right way, spurring a creative breakthrough that leads to one of the highest-grossing movies of all time. What do these people have in common? They know that productivity relies on making certain choices. The way we frame our daily decisions; the big ambitions we embrace and the easy goals we ignore; the cultures we establish as leaders to drive innovation- these are the things that separate the merely busy from the genuinely productive. At the core of Smarter Faster Better are eight key concepts u from motivation and goal-setting to focus and decision-making u that explain why some people and companies get so much done. Drawing on the latest findings in neuroscience, psychology and behavioural ecoinomics u as well as the experiences of CEOs, educational reformers, four-star generals, airiplane pilots and Broadway songwriters u this painstakingly researched book explains that the most productive people, companies and organizations don't merely act differently. They view the world, and their choices, in profoundly different ways."
Call Number: BF431 Duh
ISBN: 9780434023462
Publication Date: 2016
HBR Guide to Work-Life Balance by Daisy Wademan Dowling; Harvard Business Review; Stewart D. Friedman; Elizabeth Grace Saunders; Peter BregmanStop running on empty. Every day you juggle the many components that fill your life. Between work and family commitments, volunteer work, hobbies, and managing your physical and mental health, it's easy to feel overwhelmed and that you're letting someone down or neglecting some aspect of your life. But you can find ways to honor all of your commitments without collapsing. The HBR Guide to Work-Life Balance will help you: Evaluate and adjust your priorities Manage expectations Set and spend your time budget Make plans--and backup plans Understand how to make trade-offs Prioritize self-care Discover what works for you
ISBN: 1633697126
Publication Date: 2019
[E-Book] Hardiness by Steven J. Stein; Paul T. BartoneLearn to embrace the 3 C's of psychological hardiness to overcome stress and increase personal growth Life is full of questions. How you answer these questions can determine which path your life takes. Think about how many questions you are faced with every day. It can be overwhelming. From the mundane to the profound, questions help you navigate everything from your daily routine to your career choices and relationships. Sometimes, asking the right question is just as important as the answer: What do you want out of life? Is it financial success? A loving family? Career achievement? Maybe you are coping with a serious illness. Whatever your goal may be, you have undoubtedly encountered barriers that slow your progress. One of the biggest of these barriers is stress. Scientific research has found that your ability to resist the damaging effects of stress--your hardiness--can reduce stress-related illness and strengthen your ability to thrive under pressure. Hardiness, written by respected clinical and research psychologists, will help develop your psychological hardiness which, in turn, enables you to enjoy more of life's rewards. Mastering the 3 C's of hardiness--commitment, control, and challenge--is essential to increasing hardiness and responding effectively to stressful situations. This invaluable guide provides exercises and activities, based on 30 years of research, specifically designed to increase your hardiness in all areas of your personal and professional life. This book will help you: Understand how hardiness is assessed to evaluate and improve your response to stress Unlock your new potential made possible by a better understanding of hardiness Examine real-life examples and case studies of psychological hardiness Increase your engagement in the surrounding world Capitalize on opportunities for your personal growth Hardiness: Making Stress Work for You to Achieve Your Life Goals can help you move toward becoming healthier, more self-actualized, and increasingly satisfied with your life and future.
ISBN: 1119584817
Publication Date: 2019-12-24
[E-book] Resilience by Linda GrahamWhether it's a critical comment from the boss or a full-blown catastrophe, life continually dishes out challenges. Resilience is the learned capacity to cope with any level of adversity, from the small annoyances of daily life to the struggles and sorrows that break our hearts. Resilience is essential for surviving and thriving in a world full of troubles and tragedies, and it is completely trainable and recoverable -- when we know how. In Resilience, Linda Graham offers clear guidance to help you develop somatic, emotional, relational, and reflective intelligence -- the skills you need to confidently and effectively cope with life's inevitable challenges and crises.
ISBN: 9781608685370
Publication Date: 2018
[E-Book] Smarter Faster Better by Charles DuhiggNEW YORK TIMES BESTSELLER * From the author of The Power of Habit comes a fascinating book that explores the science of productivity, and why managing how you think is more important than what you think--with an appendix of real-world lessons to apply to your life. At the core of Smarter Faster Better are eight key productivity concepts--from motivation and goal setting to focus and decision making--that explain why some people and companies get so much done. Drawing on the latest findings in neuroscience, psychology, and behavioral economics--as well as the experiences of CEOs, educational reformers, four-star generals, FBI agents, airplane pilots, and Broadway songwriters--this painstakingly researched book explains that the most productive people, companies, and organizations don't merely act differently. They view the world, and their choices, in profoundly different ways. A young woman drops out of a PhD program and starts playing poker. By training herself to envision contradictory futures, she learns to anticipate her opponents' missteps--and becomes one of the most successful players in the world. A group of data scientists at Google embark on a four-year study of how the best teams function, and find that how a group interacts is more important than who is in the group--a principle, it turns out, that also helps explain why Saturday Night Live became a hit. A Marine Corps general, faced with low morale among recruits, reimagines boot camp--and discovers that instilling a "bias toward action" can turn even the most directionless teenagers into self-motivating achievers. The filmmakers behind Disney's Frozen are nearly out of time and on the brink of catastrophe--until they shake up their team in just the right way, spurring a creative breakthrough that leads to one of the highest-grossing movies of all time. What do these people have in common? They know that productivity relies on making certain choices. The way we frame our daily decisions; the big ambitions we embrace and the easy goals we ignore; the cultures we establish as leaders to drive innovation; the way we interact with data: These are the things that separate the merely busy from the genuinely productive. In The Power of Habit, Pulitzer Prize-winning journalist Charles Duhigg explained why we do what we do. In Smarter Faster Better, he applies the same relentless curiosity, deep reporting, and rich storytelling to explain how we can improve at the things we do. It's a groundbreaking exploration of the science of productivity, one that can help anyone learn to succeed with less stress and struggle, and to get more done without sacrificing what we care about most--to become smarter, faster, and better at everything we do.
How Does Emotional Intelligence Make One Feel Better at Work? The Mediational Role of Work Engagement.This article by the International Journal of Environmental Research and Public Health studies the processes involved in maintaining and enhancing positive attitudes at work, providing the first, encouraging evidence that work engagement play a role in the link between emotional intelligence and job satisfaction.
Getting to know yourselfThis article by Industrial & Systems Engineering at Work explores how to gain effectiveness at managing and helping others improve. Topics discussed include various performance analyses and standard-setting efforts
[E-Book] Bouncing Back from Rejection by Leslie Becker-Phelps; Ronald D. SiegelGo beyond your fear of rejection to develop confidence, compassionate self-awareness, and resilience! Do you have a fear of rejection? If so, you aren't alone. But if you have difficulty bouncing back after rejection, experience intense pain as a result, or if the fear of rejection is so crippling that it interferes with your everyday life, it's time to make a change. This groundbreaking guide can help. With this book, you'll learn why you fear rejection by gaining an understanding of your unique attachment style. Secure attachment is defined as a feeling of being protected and well-cared for. People who experience secure attachment as young children are more likely to be happy, healthy, and resilient adults. On the other hand, insecurely attached people are less likely to cope well with rejection, and may have trouble "bouncing back" after difficult experiences. Once you understand how your attachment style has informed your fears, you can begin the work needed to overcome them! Using the theory of attachment, and the five domains of awareness: Sensations, Thoughts, Emotions, Actions, and Mentalizing (STEAM), you'll learn to relate to yourself and to others in more positive ways, even when difficult situations arise. So, whether you experience rejection in a romantic relationship, at work, or with friends, you'll have the resilience needed to recover quickly and focus on what makes you special and unique. This isn't a book that promises to protect you from future rejection. Unfortunately, rejection happens to everyone and is a normal part of life. But you will learn skills to handle this rejection and come to see it as less scary. With this view, you'll gain confidence, self-awareness, and the resilience needed to bounce back, even when life throws you a curveball.
ISBN: 9781684034024
Publication Date: 2019
[E-Book] Attention Management by Maura ThomasDiscover the revolutionary antidote to overload and exhaustion Have you tried everything to become more productive--but you're still too busy and stressed? That's because the old approaches to productivity just don't work in today's fast-paced, tech-driven workplaces. What does work? Time management is outdated. Attention management is the solution you need. Attention management is the most essential skill you need to live a life of choice rather than a life of reaction and distraction. It's a collection of behaviors, including focus, mindfulness, control, presence, flow, and other skills, that will support your success. Productivity speaker, trainer, and author Maura Nevel Thomas shows you how to master attention management with practical strategies that make an immediate impact.
ISBN: 1492689505
Publication Date: 2019
[E-Book] HBR Guide to Emotional Intelligence (HBR Guide Series) by Harvard Business Review Harvard Business ReviewManaging the human side of work Research by Daniel Goleman, a psychologist and coauthor of Primal Leadership, has shown that emotional intelligence is a more powerful determinant of good leadership than technical competence, IQ, or vision. Influencing those around us and supporting our own well-being requires us to be self-aware, know when and how to regulate our emotional reactions, and understand the emotional responses of those around us. No wonder emotional intelligence has become one of the crucial criteria in hiring and promotion. But luckily it's not just an innate trait: Emotional intelligence is composed of skills that all of us can learn and improve on. In this guide, you'll learn how to: Determine your emotional intelligence strengths and weaknesses Understand and manage your emotional reactions Deal with difficult people Make smarter decisions Bounce back from tough times Help your team develop emotional intelligence Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
[E-book] 8 to Great by M. K. MuellerPurpose ─ Passion ─ Success! 8 to Great, revised! Positive attitude for positive changes: This groundbreaking and practical book offers a simple, yet powerful, 8-step process for taking charge of your life and achieving your dreams, using author MK Mueller's unique formula for "positive attitude". Positive attitude is everything for achieving greater happiness, health and success, yet no one, until now, has given the world a formula that is simple enough to remember and use on a daily basis. Mueller's "FGH" formula: FGH ─ Forgiveness of the past, Gratitude for the present and Hope for the future. In 8 to Great you will learn how Mueller's five "High-Ways" address the most common stumbling blocks to using FGH: High-Way 1: Get the Picture. It reminds us how to clearly see our dreams happening and "think it till we feel it." High-Way 2: Risk. Once the picture is clear, we must "run to, not from" and face our fears in order to move forward. High-Way 3: Full Responsibility. Rather than a burden, this is the key to freedom as we discover that we are the only problem we have and therefore, we are the solution. High-Way 4: Feel All Your Feelings. For those suffering with depression or rage, this chapter unfolds amazing insights into how Mad and Sad balance each other. High-Way 5: Honest Communication. When you're ready to stop getting defensive in arguments and be done with triangulation in the workplace, Mueller shows the way with down-to-earth examples of her clients' success stories. New level of self-esteem and well-being: In 8 to Great you will learn how the High-Ways provide a step-by-step process that helps you find greater happiness and success. The fact that Mueller has also created a widely-used curriculum for high schools based on her concepts is testimony to the fact that her methods are simple without being sugar-coated, and powerful without being pompous. 8 to Great will take you from wherever you are in life and provide a springboard into a new level of well-being and joy. Whether for yourself or someone you love, 8 to Great is an investment that is sure to bless and bliss your world.
ISBN: 9781633536913
Publication Date: 2018
Anxiety Relief for Teens by Regine GalantiIs anxiety disrupting your life? With proven CBT-based skills and mindfulness techniques, this book can be your guide out of the spiraling stress of anxiety and get you back on track to living a happy and healthy life. Getting good grades, keeping up with social media, maintaining friendships... you have a lot on your plate and it's more difficult when you add anxiety to the mix. You may even be avoiding situations, events, or people that could trigger your anxiety. So, how do you stop yourself from missing out on life? With Anxiety Relief for Teens, Dr. Regine Galanti teaches you how CBT-based skills and mindfulness techniques can help you manage your anxiety and reverse negative patterns. Through simple and effective exercises that help you change your thoughts, behaviors, and physical reactions, this helpful guide gives you the tools you need to navigate all of life's challenges. Anxiety Relief for Teens features: Quizzes and self-assessments to better understand your anxiety and emotions and discover their respective triggers. 30+ CBT-based tools to manage your anxiety along with practical strategies for dealing with challenging emotions such as anger and sadness. 30+ mindfulness practices to cope with your anxiety in the present moment through visualizations, breathing, meditation, and other exercises.
Call Number: RA785 Gal
ISBN: 9780593196649
Publication Date: 2020
Positive Psychology and You by Alan CarrThis broad and innovative self-development guide shows readers how they can use scientific findings from contemporary positive psychology to enhance their lives. Containing dozens of practical exercises and real-life examples, it helps bring positive psychology findings from the lab into day-to-day life. Divided into six parts and covering a wide array of themes, this book is designed to help people with or without mental health problems enhance their well-being. It answers questions like: what is well-being? What are the main determinants of well-being, and how can we sustain it? There are also chapters on physical exercise, progressive muscle relaxation and mindfulness meditation, savouring pleasures, creative solution-finding and developing compassionate relationships. This non-technical and highly accessible book will be of interest to those from all backgrounds with an interest in self-development, as well as mental health workers and related professionals.
[E-Book] Attention Management by Maura ThomasDiscover the revolutionary antidote to overload and exhaustion Have you tried everything to become more productive--but you're still too busy and stressed? That's because the old approaches to productivity just don't work in today's fast-paced, tech-driven workplaces. What does work? Time management is outdated. Attention management is the solution you need. Attention management is the most essential skill you need to live a life of choice rather than a life of reaction and distraction. It's a collection of behaviors, including focus, mindfulness, control, presence, flow, and other skills, that will support your success. Productivity speaker, trainer, and author Maura Nevel Thomas shows you how to master attention management with practical strategies that make an immediate impact.
ISBN: 1492689505
Publication Date: 2019
[E-Book] Mindfulness for Chocolate Lovers by Diane R. GehartAn accomplished and honored professor, psychotherapist, author, and chocolate connoisseur, Diane Gehart identifies surprisingly efficient and fun ways to increase your daily dose of joy. Drawing on positive psychology, Eastern wisdom, and three decades of psychotherapist know-how, she outlines a no-nonsense yet good-humored path to get you where you want to go. She will teach you step-by-step how to: Identify the essential elements necessary for life-long happiness and add them to your everyday habits. Develop an unshakable sense of inner joy that sustains you in good times and bad. Engage your most painful life circumstances to dramatically improve your life for the better. Navigate common pitfalls and challenges, including skillfully handling the most difficult personalities and relationships. Transform how you journey through life--making it a joy ride regardless of weather or other unforeseen circumstances. First, she debunks popular myths that have us looking for happiness in all the wrong places and then offers an accurate map for getting where we want to go. Next, readers will learn the hardest but ultimately most liberating lesson: making friends with life and all that is, including the good, the bad, and the ugly--which includes black widow spiders for some of us. From there, you will learn surprisingly playful and palatable options for maximizing your joy, including mindfulness, crazy wisdom, compassion, and ethical living. Finally, you will learn how to avoid--or at least survive--the common pitfalls and the dangerous snakes that line the path from where you are to where you want to go. If you have avoided meditation and similar practices for most of your life because they are dull and boring, you may find something that suits your refined and zesty taste for living here. Along the way, you will have numerous opportunities to laugh, to cry, and to reconnect with the best within yourself. You will suddenly discover your most desperate challenges dissolving before you, revealing an easier path and renewing your delight in living and loving. Worst-case scenario: You will have educational excuses to savor some chocolate delights, enjoy a few good laughs, and gain a handful of new insights about your life. Whether you are reeling from a devastating break-up; feeling adrift professionally; struggling with depression, anxiety, or more severe mental health issues; or simply wanting to feel happier given the numerous blessings in your life, this book will help you make changes that you could never accomplish before because you will now be motivated to do something different. Ultimately, this book invites you to play. To laugh. To love. To heal old heartbreaks. To overcome what was once impossible. To open your heart to life and all it has to offer: white, milk, and dark. The stresses of modern life often create the illusion that life is hard, painful, and lonely. You are only a few bites away from an entirely different approach to living a sweeter life.
ISBN: 1538129078
Publication Date: 2019
[E-Book] Boss of Busy by Alison HillBring calm to the chaos in your life. Whether you find yourself checked out, burnt out, or just plain freaked out; you deserve better. Psychologist Alison Hill takes you deep into the key pillars for our happiness, health and sanity to help you live a life filled with purpose and progress. Productivity training or the latest organisational system will only take you so far. To make lasting change you need the right tools, mindset and skills. Boss of Busy helps you find the courage and optimism to live the life you crave, let go of what is holding you back and learn how to prioritise what really matters. Originally published in 2016 as Stand Out, this book has been reviewed and redesigned to become part of the Wiley Be Your Best series - aimed at helping readers acheive professional and personal success.
ISBN: 0730369595
Publication Date: 2019
[E-Book] Mindfulness in a Busy World by Marie-Nathalie Beaudoin; Kelsey MakiCombining knowledge from mindfulness and neurobiology with practical clinical experience, this book offers mindfulness exercises that everyone enjoys, no matter how difficult it is for them to focus. Mindfulness meditation allows people to enter a world where they experience greater competency over their thoughts, emotions, health, pain, and even relationships. These activities will help people discover these important benefit, and take up the practice at home. After an introduction to the neurobiology behind mindfulness, each chapter contains activities with complete transcripts for clinicians to use in individual and group therapy. Unique to this book is the inclusion of transcripts for both adults and children. Regardless of your experience level and clientele, each therapist will find useful and engaging activities to easily incorporate into their practice.
ISBN: 1538135124
Publication Date: 2020
Relieve Stress by Katrin SchubertThrough 20 easy, calming techniques including acupressure, breathing exercises, and guided imagery, readers will learn how to relieve stress in 5 minutes or less. Stress is a normal part of life. Work pressures, family expectations, and even recreational activities can become demanding. Activities to help prevent stress, such as meditation, yoga, or exercise, are beneficial but might be difficult to incorporate into a busy day. In this quick guide, you will learn twenty easy techniques, including acupressure, breathing exercises, and guided imagery, to relieve stress in five minutes or less. Illustrations will show you how to apply specific science-based techniques in common stressful situations and how to effectively use these techniques in your daily life.
Call Number: RA785 Sch
ISBN: 9781616496388
Publication Date: 2016
Mindfulness for Busy People by Michael Sinclair; Josie Seydel; Emily ShawMindfulness for Busy People will show you how to apply the transformative power of mindfulness to your busy life, helping you to de-stress, find your own unique space of calm, and ready yourself for whatever challenges you face. Helping you to cultivate and practice mindfulness straight away, you'll discover: A no-nonsense, light-hearted, and clear introduction to mindfulness and its benefits Unique and clever 'I-haven't-got-time-for-this' exercises that you can do anywhere, anytime A fulfilling way to feel less stressed with immediate effect A new found confidence, resilience and a greater sense of optimism Improved focus, energy, efficiency and creativity
Call Number: BF151 Sin
ISBN: 9781292186405
Publication Date: 2018
Journal articles- Self-Care
Are You Tired of Working amid the Pandemic? The Role of Professional Identity and Job Satisfaction against Job Burnout.This article by the International Journal of Environmental Research and Public Health examines the influence of professional identity on job burnout during the period of the novel coronavirus. At the same time, this study also discussed the moderating effect of job satisfaction on professional identity and job burnout, and its relationship between job satisfaction and job burnout.
Personal branding 247 : everything you need to know to unearth and express your authenticity for personal success by Andrew ChowSuccessful personal branding is the essence to turning Average Joe into Joe Extraordinaire. It is what makes you get noticed from the crowd. The way you dress, sound and behave for success—both online and offiine—will determine the perception others have of you. To take charge of your personal branding is to differentiate yourself from your competitors. How do you rise above the run-of-the-mill? What is your unique value proposition? How do you identify and articulate it? How can you best leverage it? Personal Branding 247 has all the answers.
Call Number: BF637.S8 Cho
ISBN: 9789811131455
Publication Date: 2017
[E-Book] Influencer : building your personal brand in the age of social media by Brittany Hennessy"I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say." -Iskra Lawrence, Aerie Model and Instagram star (@iskra) If you've ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can't someone pay me to live my best life? this book is for you . . . Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to: *Build an audience and keep them engaged *Package your brand and pitch your favorite companies *Monetize your influence and figure out how much to charge Plus tips on: *Landing an agent *Getting on the radar of your favorite sites *Praising a brand without alienating their competitors Whether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she'll show you how to elevate your profile, embrace your edge, and make money--all while doing what you love.
ISBN: 9780806538853
Publication Date: 2018
Platform by Cynthia JohnsonThe indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
Call Number: HF5415.1255 Joh
ISBN: 9780399581373
Publication Date: 2019
[E-book] Getting to Like by Jeremy Goldman; Ali ZagatIn the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make--or break--your career. In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships with your audience(s), and gain visibility for all the right reasons. Getting to Like is a practical, actionable guide to anticipating and staying one step ahead of the curve--and your competition. Each chapter provides specific examples for effective communication and engagement, including: Strategies for both in-person and digital channels. Interviews, case studies, and advice from branding and marketing experts. Specific guidelines for successfully navigating the most essential platforms. It's a crowded, competitive marketplace out there. Getting to Like will help you stand out, make your voice heard, and take those crucial steps toward future-proofing your career.
ISBN: 9781632650474
Publication Date: 2016
Journal articles- Personal Branding
Social dynamics and stakeholder relationships in personal brandingThis article by the Journal of Business Research demonstrates that personal branding is a highly social practice wherein stakeholders provide three types of resources to elaborate personal brands: material resources, informational resources, and symbolic resources.
Proposing a new framework for personal brand positioningThis article by European Research on Management and Business Economics presents a framework for personal brand positioning, with the premise that each person can have a stable personal brand by considering his/her given goals and using proper strategies.
FactivaFactiva's news and business information includes Dow Jones, Reuters and The Wall Street Journal, plus other global sources which provide news, historical articles, market research, investment analyst reports and stock quotes.
Films on demandProvides online access to a wide collection of educational videos on many subject areas, including Art & Architecture, Business & Economics, Careers & Job Search, Communication, Education, Bioengineering, Computer Science, Materials Science, English & Language Arts, Environmental Science, Mathematics, Physical Science, Technology & Society, World Languages. The featured producers include BBC, CNBC, Cambridge Educational, Films for the Humanities & Sciences and Meridian Educational.
Linkedln LearningAn online library of instructional videos on software applications (including 3ds Max, After Effects, Dreamweaver, Excel, Flash, HTML, Illustrator, InDesign, Office and Photoshop), creative, education and business skills.Formerly known as Lynda.com.
ProQuest Research LibraryProvides access to information from journals across a wide range of subject areas, including the arts, business, education, health, humanities, law, social sciences, and women's issues.
Science DirectCollection of science, technology and medicine books, journals and abstracts including over 2,000 peer-reviewed journals and over 2,000 authoritative books, reference works, handbooks and book series. The books cover the core disciplines of life, physical, health and social sciences and humanities. Full-text articles are available for titles subscribed by the Library.